OK Go (Los Angeles)
If you don’t know OK Go, you’ve never seen YouTube, which means you’re at least 90 years old or in a coma. In the studio and on countless stages around the world, OK Go has crafted some of the catchiest Pop Rock of the past decade and a half, including “A Million Ways,” “Get Over It,” “This Too Shall Pass” and its massive hit, “Here It Goes Again.” But it has been the spellbinding videos accompanying those tracks that have attracted millions of views on YouTube, particularly the treadmill-choreographed vid for “Here It Goes Again,” which won a Grammy and a Clio, among many other awards. The members of the Chicago-born/L.A.-based quartet recently outdid themselves with the video for their latest love-gone-wrong hit, “The Writing’s On the Wall,” which is crammed with mind-boggling optical illusions and, like most of their work, done in a single shot. OK Go’s imminent fourth album, Hungry Ghosts, will be the band’s second album on its own independent label, Paracadute, which was formed after breaking ties with Capitol Records. Philanthropists, Internet freedom fighters, video geniuses, app programmers, political activists, hitmakers; the only thing OK Go can’t do is stop. It’s in the name.
YDIIYD: Everything that’s good about infectious Indie Pop and humanity. And Cheap Trick and Fastball. (BB)